Chinese investors buying Napa Valley wineries
Posted: Thu Dec 01, 2011 7:03 amWine consumption is growing rapidly in China compared with developed markets such as the U.S. Over the past 6 years, China's consumption of U.S. wines has more than quadrupled.
American wineries are taking advantage of this market growth and is starting to increase their exports. Until recently, U.S. wineries relied on high domestic demand.
At the same time, Chinese investors are buying American wineries for Chinese consumption as well as for investment purposes.
"Chinese wine consumption growth is accelerating dramatically as Chinese consumers are recognizing the quality of American wines.
American wineries are taking advantage of this market growth and is starting to increase their exports. Until recently, U.S. wineries relied on high domestic demand.
At the same time, Chinese investors are buying American wineries for Chinese consumption as well as for investment purposes.
"Chinese wine consumption growth is accelerating dramatically as Chinese consumers are recognizing the quality of American wines.